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[Emerald] Virtual influencers and corporate reputation: from marketing game to empirical analysis

EmersonChuai Post time 2024-5-23 01:53:21 | Show all posts |Read mode
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journal：Journal of Research in Interactive Marketing

Authors：Baogui Xin; Yaru Hao; Lei Xie

Published date：--

DOI：10.1108/jrim-10-2023-0330

PDF link：https://www.emerald.com/insight/ ... -2023-0330/full/xml

Article link：http://dx.doi.org/10.1108/jrim-10-2023-0330

Article Source：Emerald。


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librarian123 Post time 2024-5-23 01:53:22 | Show all posts

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