[Emerald] “I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

dalinh3107 Post time 2024-5-22 21:32:58 | Show all posts |Read mode
Reward10points

journal:Journal of Research in Interactive Marketing

Authors:Thi Cam Tu Dinh; Yoonjae Lee

Published date:2022-7-12

DOI:10.1108/jrim-04-2021-0127

PDF link:https://www.emerald.com/insight/ ... -2021-0127/full/xml

Article link:http://dx.doi.org/10.1108/jrim-04-2021-0127

Article Source:Emerald


Remark:

Best Answer

Please adopt

View Full Content

Reply

Use magic Donate Report

All Reply1 Show all posts
Mugaahed Post time 2024-5-22 21:32:59 | Show all posts

This post has been completed

Completed attachments will be deleted within 24 hours.
Reply

Use magic Donate Report

Junior Member
  • post

  • reply

  • points

    90

Latest Reply

Return to the list