[Wiley] Measuring consumer‐based brand equity of prestigious mass brands using masstige mean score scale

juhi01 Post time 2024-5-6 17:29:43 | Show all posts |Read mode
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journal:International Journal of Consumer Studies

Authors:Balgopal Singh

Published date:2024-1-

DOI:10.1111/ijcs.12839

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.12839

Article link:http://dx.doi.org/10.1111/ijcs.12839

Article Source:Wiley


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