journal:Advances in Marketing, Customer Relationship Management, and E-Services
Authors:Ajit Bansal; Sanjeev Kumar; Amar Johri; Sushil Kalra; Sumit Agarwal; Ajay Kumar Sharma
Published date:2022-6-24
DOI:10.4018/978-1-6684-4496-2.ch013
PDF link:https://www.igi-global.com/viewtitle.aspx?TitleId=306105
Article link:http://dx.doi.org/10.4018/978-1-6684-4496-2.ch013
Article Source:IGI Global。
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