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[Emerald] Brand Purpose and ‘Woke’ Branding Campaigns

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Tiyah Post time 2022-6-25 07:33:28 | Show all posts |Read mode
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journal：New Perspectives on Critical Marketing and Consumer Society

Authors：Julie McColl; Elaine L. Ritch; Jennifer Hamilton

Published date：2021-3-1

DOI：10.1108/978-1-83909-554-220211012

Article link：http://dx.doi.org/10.1108/978-1-83909-554-220211012

Article Source：Emerald Publishing Limited。


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