[Wiley] Virtual influencers as an emerging marketing theory: A systematic literature review

naqvi14 Post time 2023-12-20 00:12:19 | Show all posts |Read mode
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journal:International Journal of Consumer Studies

Authors:Anna Laszkiewicz; Magdalena Kalinska‐Kula

Published date:2023-11-

DOI:10.1111/ijcs.12956

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.12956

Article link:http://dx.doi.org/10.1111/ijcs.12956

Article Source:Wiley


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