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[Wiley] Augmented reality in marketing: Conceptualization and systematic review

naqvi14 Post time 2023-12-20 00:05:15 | Show all posts |Read mode
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journal：International Journal of Consumer Studies

Authors：Elodie Massa; Riadh Ladhari

Published date：2023-11-

DOI：10.1111/ijcs.12930

PDF link：https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.12930

Article link：http://dx.doi.org/10.1111/ijcs.12930

Article Source：Wiley。


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priantono Senior Member
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