[Emerald] The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

Ahtisham Post time 2022-1-6 12:57:34 | Show all posts |Read mode
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journal:International Journal of Bank Marketing

Authors:Md. Hafez

Published date:2021-10-28

DOI:10.1108/ijbm-02-2021-0067

Article link:http://dx.doi.org/10.1108/ijbm-02-2021-0067

Article Source:Emerald


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chuwei Post time 2022-1-6 12:57:35 | Show all posts

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