[Elsevier] Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions

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Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions

Authors:Mengmeng Song; Hongyu Chen; Yuchen Wang; Yucong Duan

Published date:2024-6-

DOI:10.1016/j.jdmm.2024.100892

PDF link:https://www.sciencedirect.com/sc ... 212571X24000404/pdf

Article link:http://dx.doi.org/10.1016/j.jdmm.2024.100892

Article Source:Elsevier BV


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