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[Taylor&Francis] Everyday activism: an AI-assisted netnography of a digital consumer movement

galosamaniego12 Post time 4 day(s) ago | Show all posts |Read mode
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journal：Journal of Marketing Management

Authors：Robert V. Kozinets; Mina Seraj-Aksit

Published date：2024-2-12

DOI：10.1080/0267257x.2024.2307387

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2024.2307387

Article link：http://dx.doi.org/10.1080/0267257x.2024.2307387

Article Source：Informa UK Limited。


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