[Emerald] Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

Tramcsc Post time 7 day(s) ago | Show all posts |Read mode
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journal:Journal of Product & Brand Management

Authors:Anni Rahimah; Ben-Roy Do; Angelina Nhat Hanh Le; Julian Ming Sung Cheng

Published date:2024-4-10

DOI:10.1108/jpbm-11-2022-4214

PDF link:https://www.emerald.com/insight/ ... -2022-4214/full/xml

Article link:http://dx.doi.org/10.1108/jpbm-11-2022-4214

Article Source:Emerald


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