[Elsevier] Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences

Textmaster Post time 2024-6-17 22:14:59 | Show all posts |Read mode
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journal:Journal of Business Research

Authors:Lu (Monroe) Meng; Yongyue Bie; Mengya Yang; Yijie Wang

Published date:2024-5-

DOI:10.1016/j.jbusres.2024.114654

PDF link:https://www.sciencedirect.com/sc ... 148296324001589/pdf

Article link:http://dx.doi.org/10.1016/j.jbusres.2024.114654

Article Source:Elsevier BV


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