[Elsevier] Virtually human: anthropomorphism in virtual influencer marketing

paulkurian Post time 2024-6-14 13:16:17 | Show all posts |Read mode
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journal:Journal of Retailing and Consumer Services

Authors:Ehsan Dabiran; Samira Farivar; Fang Wang; Gerald Grant

Published date:2024-7-

DOI:10.1016/j.jretconser.2024.103797

PDF link:https://www.sciencedirect.com/sc ... 969698924000936/pdf

Article link:http://dx.doi.org/10.1016/j.jretconser.2024.103797

Article Source:Elsevier BV


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juja Post time 2024-6-14 13:16:18 | Show all posts

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